on stage, online, on tour
Classical Music
Branding & Communication Strategy • Project Management
Kirsten Fehring - Classical Music Consultancy
I help solo artists, ensembles and small cultural organisations define how they present themselves, communicate their work, and connect with audiences. I combine branding, storytelling, and strategic planning to ensure that artistic vision translates into a effective public presence.
Expand your reach, define your identity and connect artistry with audiences.
I offer hands-on collaboration tailored to your specific goals within the classical music landscape, giving you the flexibility to choose the perfect mix to shape a strategy that best delivers your vision and your music.
Let's find out how to best communicate your projects and ideas and turn your creative concepts into reality.
An insightful, confidential chat. No agenda or ask on my side — just an honest read on whether there's a fit.
Services
How can I help?
Communication & Content
I help you refine your communications strategy, design websites, newsletters, press kits and social content that resonate, and optimise your systems - from AI SEO to CRM and CMS.
Branding
Together, we define your unique artistic identity and develop your niche.
Book a workshop to shape and refine your artistic direction.
Strategic Project Management
I guide your project from concept to the stage and in front of your audiences.
Touring
Comprehensive touring support - from planning to stage, with optional advice on promotion.
One-to-one mentoring sessions
a flexible, open space to think through whatever is on your plate:
new project, branding or communication questions, a tricky touring decision, a website re-launch or simply where to start - big or small, at whatever stage you're at. Impartial, confidential and candid support from an experienced set of ears - whenever you need it (and wherever you are - in the UK or the EU)
Branding Workshop
for Ensembles, Solo Artists, and Organisations
A guided questionnaire and practical session that will help clarify your artistic identity,
build clear brand guidelines, and apply them in practice.
How does a classical music ensemble, quartet or solo artist stand out in today’s competitive landscape? How can you communicate your unique artistic identity in a way that captivates audiences and builds long-term engagement? This workshop will help you answer these questions by guiding you through the process of defining your artistic vision, creating a cohesive strategy, and refining what you offer your audience.
Define, Design, Connect
Clarify and define your core artistic identity and mission
Develop or refine a compelling brand narrative and visual identity
Align your communication strategy with your (brand) values
Enhance your concert concept and design.
Know your Audience
Who do you attract to your performances, and who do you want to reach? Consider the different types of listeners — the curious visitor, the engaged concertgoer, the devoted aficionado, or the accidental spectator. Each audience member brings unique expectations and perspectives. Understanding them helps shape meaningful connections.
Branding is your artistic personality in the spotlight — it’s how you tell your story, stand out from the crowd, and make sure people join and remember you (for all the right reasons!).
Book a free 30-min strategy call with me and find out if this workshop is for you.
Clients & Collaborations
past and present - a selection
Branding, Artistic Identity, one-to-one mentoring
Working with some amazing solo artists - defining their niche and artisitc direction. This include workshops, website design and content, bios and communication
Artistic identity & website
for French violinist Laura Corolla - Laura's openness and curiosity made the whole process a genuine pleasure. After an artistic identity session to clarify her positioning and voice, we translated that into a digital home - true to who she is - and built for an international career.
Concept and Programming: Chorwelten at Kronberg Academy
In its first season, the focus is on Great Britain, where choral tradition and a contemporary approach often stunningly intertwine and unfold with particular richness — from luminous transparency to bold new colours. I invited three ensembles to exemplify this wide spectrum: Solomon's Knot (early music, period approach, performed off score), ORA Singers (visionary commissioner of contemporary choral music, often performed alongside Renaissance masterpieces), and the young Echo Vocal Ensemble (fearless, innovative and often immersive). This is more than a commission, it is a series born in my hometown, for a house and an organisation I hold in great affection, with musicians from my adopted home whom I admire equally. The conceptual thread is a shared choral tradition - one that connects these very distinct sound worlds and their different positioning within British musical life.
Foundation & concert listing website for UK's leading period-instrument performance sector
Strategy, development, communication, community relations and newsletter
A period instrument trio with an exceptional knack for programming
Website design, content & newsletter, strategy and more
A brand new website for historical instrument specialist Oliver Saendig
Website design, content and photos. It was a pleasure diving into the backstage world of a specialist tuner and technician. A branding workshop provided valuable clarity on objectives and goals. I also shot most of the photos. Now we just need to catch all his instruments on a good light (never that easy in their preferred habitat)
A musical laboratory, based in Italy
Branding workshops with an inspiring collection of fantastic musicians, who have decided not to forget why they do what they do.
"We believe in the power of music that connects, bridges divides and promotes cross-cultural understanding"
Project management & website design and content, newsletter
“One of the UK’s most innovative and imaginative ensembles”
International project management
a London festival, bringing local talents together with world-class artists
Digital & Print Media Manager, Social Media Lead, key role in festival planning and execution as a committee member
About
My involvement in classical music began with my first job at Credit Suisse Zurich, in the Arts Sponsorship department — happily supporting festivals, ensembles and artists and making things happen. Developing creative strategies and an interdisciplinary approach have been my trademarks ever since.
My past and present clients and collaborators include Continuo Foundation, ZAREKtrio, Baroque Ensemble Solomon's Knot, United Strings of Europe, Barnes Music Festival, Kronberg Academy, Le Foyer des Artistes (Northern Ireland), Cologne Music College, and solo artists including French violinist Laura Corolla and American violinist and Guildhall Professor Jacqueline Ross. A commission for composer Héloïse Werner (a beautiful object), culminating in a world premiere with harpsichordist Paweł Siwczak and ensemble, was a particular highlight.
I hold a Magister degree in Literature (with a focus on music), a BA in Economics, and a PhD whose dissertation explored Arts Sponsorship. I also write Backstage, a Substack newsletter on the inner workings of classical music.
A passionate musician myself, I sing in chamber choirs and played the oboe in another life.
Artists - making things happen - sometimes wild, always wonderful
