FOSTERING CREATIVE PARTNERSHIPS
Music - on stage, online, on tour
Kirsten Fehring
Consultancy
From Backstage to Center Stage, I offer a comprehensive range of services, giving you the flexibility to choose the perfect mix to shape a strategy that best delivers your vision and your music. Whether it's a long-term working relationship or a short-term project, I focus on a hands-on, involved collaboration tailored to your specific needs and goals.
I work with ensembles, both large and small, organisations, and solo artists to communicate their ideas and turn creative concepts into reality.
Recent projects
Foundation and concert listing website for UK's leading period-instrument performance sector
Strategy, development, communication, community relations and newsletter
A period instrument trio with a real knack for programming
Strategy, website design and content, newsletter and project management.
"We believe in the power of music that connects, bridges divides and promotes cross-cultural understanding"
Strategy, website design and content, project management
“One of the UK’s most innovative and imaginative ensembles”
Project management, touring, translation.
A young and ambitious organisation, based in Northern Ireland
Redesigning the website was an opportunity to combine the many strands of LEF into a cohesive and visually engaging experience. A key part of the process was writing clear and compelling content to articulate Le Foyer's mission to foster creativity, connection, and community.
About
Kirsten has been involved in the classical music scene since her first job at Credit Suisse, Zurich, in the Arts Sponsorship department, happily supporting festivals, ensembles and artists and making things happen. Developing creative strategies and an interdisciplinary approach are her trademarks.
Her past and present clients and collaborators include Continuo Foundation, ZAREKtrio, Baroque Ensemble Solomon's Knot, United Strings of Europe, Barnes Music Festival, Kronberg Academy, and solo artists such as writer and actor Tama Matheson and violinist and London Guildhall Professor Jacqueline Ross. A recent commission for composer Héloïse Werner (a beautiful object), culminating in a world premiere with harpsichordist Pawel Siwszak and ensemble, was a particular highlight.
Kirsten holds a Master’s degree in Literature (with a focus on music) and Economics, and her PhD dissertation explored Arts Sponsorship. A passionate musician herself, she sings in chamber choirs and played the oboe in another life.
Branding
a creative workshop for Ensembles and Solo Artists
How does a classical music ensemble, quartet or solo artist stand out in today’s competitive landscape? How can you communicate your unique artistic identity in a way that captivates audiences and builds long-term engagement? This workshop will help you answer these questions by guiding you through the process of defining your artistic vision, creating a cohesive strategy, and refining what you offer your audience.
Define, Design, Connect
Clarify and Define your core artistic identity and mission
Develop or Refine a compelling brand narrative and visual identity
Align your communication strategy with your (brand) values
Enhance your concert concept and design
Know your Audience
Who do you attract to your performances, and who do you want to reach? Consider the different types of listeners— the curious visitor, the engaged concertgoer, the devoted aficionado, or the accidental spectator. Each audience member brings unique expectations and perspectives. Understanding them helps shape meaningful connections.
Branding is your artistic personality in the spotlight—it’s how you tell your story, stand out from the crowd, and make sure people join and remember you (for all the right reasons!).
