on stage, online, on tour
Classical Music
Branding & Communication • Project Management & Touring
Kirsten Fehring - Classical Music Consultancy
Helping solo artists, ensembles, and small cultural organisations expand their reach, define their identity and connect artistry with audiences.
Branding and Communication
Project Management, Touring
I offer hands-on collaboration tailored to your specific goals within the classical music landscape, giving you the flexibility to choose the perfect mix to shape a strategy that best delivers your vision and your music.
Let's find out how to best communicate your projects and ideas and turn your creative concepts into reality.
Services
How can I help?
Communication & Content
I help you refine your communications strategy, craft websites, newsletters, press kits and social content that resonate, and optimise your systems—from AI SEO to CRM and CMS.
Strategic Project Management
I guide your project from concept to the stage and in front of your audiences.
Branding
Together, we define your unique artistic identity and develope your niche.
Book a workshop to define and design your artistic direction.
Touring
Comprehensive touring support - from planning to stage, with optional advice on promotion.
All this in English, German and French - ensuring your message is clear, authentic, and impactful across languages and cultures.
Branding Workshop
for Ensembles, Solo Artists, Ensembles and Organisations
A guided questionnaire and practical session that will help clarify your artistic identity,
build clear brand guidelines, and apply them in practice.
How does a classical music ensemble, quartet or solo artist stand out in today’s competitive landscape? How can you communicate your unique artistic identity in a way that captivates audiences and builds long-term engagement? This workshop will help you answer these questions by guiding you through the process of defining your artistic vision, creating a cohesive strategy, and refining what you offer your audience.
Define, Design, Connect
Clarify and define your core artistic identity and mission
Develop or refine a compelling brand narrative and visual identity
Align your communication strategy with your (brand) values
Enhance your concert concept and design
Know your Audience
Who do you attract to your performances, and who do you want to reach? Consider the different types of listeners — the curious visitor, the engaged concertgoer, the devoted aficionado, or the accidental spectator. Each audience member brings unique expectations and perspectives. Understanding them helps shape meaningful connections.
Branding is your artistic personality in the spotlight — it’s how you tell your story, stand out from the crowd, and make sure people join and remember you (for all the right reasons!).
Book a free 30-min strategy call with me and find out if this workshop is for you
Clients & Collaborations
past and present - a selection
Kronberg Academy
Collaboration on an exciting new series - more infos coming soon
Foundation and concert listing website for UK's leading period-instrument performance sector
Strategy, development, communication, community relations and newsletter
A period instrument trio with an exceptional knack for programming
Strategy, website design and content, newsletter and communication.
A brand new website for historical instrument specialist Oliver Saendig
Website design, content and photos. It was a pleasure diving into the backstage world of a specialist tuner and technician. A branding workshop provided valuable clarity on objectives and goals.
A musical laboratory, based in Italy
Branding workshops with an inspiring collection of fantastic musicians, who have decided not to forget why they do what they do.
"We believe in the power of music that connects, bridges divides and promotes cross-cultural understanding"
International project management. Website design and content, newsletter
“One of the UK’s most innovative and imaginative ensembles”
International project management
a London festival, bringing local talents together with world-class artists
Digital & Print Media Manager, Social Media Lead, key role in festival planning and execution as a committee member
About
I have been involved in the classical music scene since my first job at Credit Suisse, Zurich, in the Arts Sponsorship department, happily supporting festivals, ensembles and artists and making things happen. Developing creative strategies and an interdisciplinary approach are my trademarks.
My past and present clients and collaborators include Continuo Foundation, ZAREKtrio, Baroque Ensemble Solomon's Knot, United Strings of Europe, Barnes Music Festival, Kronberg Academy, Northern Ireland-based Le Foyer des Artistes, Cologne Music College and solo artists such as writer and actor Tama Matheson, London Guildhall Professor Jacqueline Ross, and violinist Jane Gordon. A commission for composer Héloïse Werner (a beautiful object), culminating in a world premiere with harpsichordist Pawel Siwszak and ensemble, was a recent highlight.
I hold a Master's degree in Literature (with a focus on music), a BA in Economics, and my PhD dissertation explored Arts Sponsorship. A passionate musician myself, I sing in chamber choirs and played the oboe in another life.
Artists - making things happen - sometimes wild, always wonderful
